Участник:GoberWharton95
For around just pennies per send, email continues to be one of the best marketing values around. But for internet marketers, the quantity of information available on this topic could be overwhelming - and sometimes even paralyzing.
Maybe your organization is simply getting to grips with email marketing. Or, perhaps you're a skilled email marketer seeking to boost results. In either case, getting these seven keys for success right will put you on the path to email marketing success.
Tip #1: Keep it Simple
Sure, you can spend hundreds of dollars on fancy email template design and rack your mind for creative subject lines - but it's most likely not money or time wisely spent. Most email marketing services offer customizable, ready-to-use templates that offer a clean, polished look. So when you are looking at subject lines, research proves that clear, direct subject lines consistently outperform cute and creative ones.
Tip #2: Build Your List
It's simple math: subscribers x response rate = results. And while it can be difficult to generate a massive uptick inside your response rate, it's fairly simple to develop your email list by providing a good sign up incentive such as a valuable white paper, report or coupon and promoting your list in every way possible including email footers, web pages, conferences, industry events and social media.
Tip #3: Offer Value
Be it important information, a shopping promo code or even a laugh, make sure each email you send offers something of worth to your readers. In case your subscribers aren't taking advantage of your emails, they will be sure to tune you out of trouble.
Tip #4: Make it Personal
Typically, an email from the person performs slightly much better than an email from a business. For instance, an e-mail from "Santa Claus" would be much better than an email from "The Up North Toy Factory".
Tip #5: Stay on the Radar (Within Reason)
Should you maintain an e-mail list, make sure to utilize it at least once per month. If a lot of time passes between emails, subscribers may forget what you are or why they subscribed to your list. On the flip side, if you're sending more often than once or twice a week, your subscribers may opt out because the annoyance factor rises.
Tip #6: Experiment
Email marketers often inquire like "What subject lines are best?" and "What is the best time of day to transmit?" The answer: this will depend. What works well for one list might not work well for yours, so most email programs offer something called an A/B split. This tool divides your list into two groups so you can test various factors, such as the best day of a few days to send or even the best subject line. Just remember to test one factor at a time and keep track of your results. When done consistently, testing will lead to the constant improvement of the email marketing efforts.
Tip #7: Know Your purpose
Knowing your e-mail marketing goals, you will be better able to tailor the content of the emails. For example, if you wish to increase brand engagement you might offer polls or incentives for following company on Facebook. If you want to generate new leads for a software package, send out an invitation to download a white paper on the related topic. Perhaps most significantly, setting goals can help you determine the results of the email marketing program and pave the way for future success.
