Участник:MccubbinJudd716
At a cost of just pennies per send, email is still among the best marketing values around. However for internet marketers, the amount of information available on this topic could be overwhelming - and sometimes even paralyzing.
Maybe your organization is simply getting started with e-mail marketing. Or, perhaps you're a skilled email marketer seeking to boost results. Either way, getting these seven keys for success right will place you on the path to e-mail marketing success.
Tip #1: Make it simple
Sure, the different options are 100's of dollars on fancy email template design and rack your brain for creative subject lines - but it is probably not money or time well spent. Most e-mail marketing services offer customizable, ready-to-use templates that provide a clean, polished look. And when it comes to subject lines, research proves that clear, direct subject lines consistently outperform cute and inventive ones.
Tip #2: Build Your List
It's simple math: subscribers x response rate = results. And while it can be difficult to generate a massive uptick in your response rate, it's fairly simple to grow your list by offering a good register incentive like a valuable white paper, report or coupon and promoting your list in every way possible including email footers, web pages, conferences, trade shows and social networking.
Tip #3: Offer Value
Be it information, a shopping promo code or perhaps a laugh, be sure each email you signal offers something of worth to your readers. If your subscribers aren't benefiting from your emails, they'll be sure to tune you out of trouble.
Tip #4: Allow it to be Personal
Typically, an e-mail from a person performs slightly much better than an e-mail from the business. For instance, an e-mail from "Santa Claus" could be much better than an e-mail from "The Up North Toy Factory".
Tip #5: Stay on the Radar (Within Reason)
Should you maintain an e-mail marketing list, be sure to utilize it at least once per month. If too much time goes by between emails, subscribers may forget who you are or why they signed up for your list. On the other hand, if you're sending more often than once or twice a week, your subscribers may opt out as the annoyance factor rises.
Tip #6: Experiment
Email marketers often ask questions like "What subject lines are best?" and "What is the greatest time of day to send?" The answer: it depends. What works well for just one list may not work well for yours, so most email programs offer something called an A/B split. It divides your list into two groups so you can test various factors, such as the best day's the week to transmit or the best subject line. Just be sure you test one factor at a time and an eye on your results. When done consistently, testing will result in the constant improvement of the email marketing efforts.
Tip #7: Know Your purpose
Knowing your email marketing goals, you will be better able to tailor the content of the emails. For instance, if you wish to increase brand engagement you may offer polls or incentives for following company on Facebook. If you want to generate new leads for any software program, send out an invite to download a white paper on the related topic. Perhaps most importantly, setting goals can help you determine the outcomes of your email marketing program and pave the way for future success.
