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The simple truth is freebies have existed ever since businesses were built. The only difference is today, it's distributed online. In older days, these free things were given away in the entrances of stores. Most often, they were food. It had been known as a "free taste". Restaurants and bakeries would offer free tastings of the food in order to entice customers to buy or eat within their restaurants. It's actually a great marketing strategy to inspire customers to buy. It's so great it has survived and become a big online marketing strategy. With freebies, companies visit a lot of development in consumer loyalty not to mention, profits.

Now distributed online, consumers can certainly access various free samples. These include food coupons, food samples, toiletries, things for the home far more more. Now revitalized into a web-based phenomenon, it's possible to help but wonder on why freebies are important and why they've taken over the internet.

1. Times are becoming tougher and tougher. Information mill struggling to make a good profit while individuals are can not stretch their budgets. With freebies, information mill capable of getting those consumers to remember them and buy from them whenever they can. Conversely from the spectrum, consumers see freebies as a way to save money on basic necessities and even simple luxuries.

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2. Companies and consumers in the online world. It's been said frequently: the internet is great invention. It made the world smaller by allowing everyone access to just about everything. With social networking sites and websites, consumers are always online. We research online, conduct business online, work online, interact with our family and friends online, buy online and do almost everything online. With this companies recognized how having an online presence can greatly affect the success and downfall of their business. Consumers need to see you online. We now have equated reliability with online presence. The best way to stand-out in the online world is to hand out freebies. These attract consumers.

3. Consumers cannot throw away cash anymore. Unlike before when life was easier and better, consumers can no longer waste money on trying out new services. Before, it was alright to spend money simply to try on something new. That isn't the situation nowadays. With budgets getting tighter and tighter, consumers are simply hesitant to risk wasting money on a new product. This is where freebies come in. It enables consumers to try the product without spending money. If they like it, they'll purchase it. This is actually the main marketing backbone of freebies. Companies spend some money on free product samples but gain a lot with penetrating competition and a mountain of new loyal consumers.

These are some of the explanations why freebies are important. It is the driving force that allows businesses to thrive and customers to minimize their expenses. Freebies allow businesses introducing new services and entice consumers to buy these products. For consumers, free product samples permit them to save some money and avoid wasting it by buying a new product they would not really like.